The foundation and development of the iXS brand in the motocycle and bicycle market was driven by two companies in the hostettler group. In 1979 hostettler ag founded the iXS brand. True to its brand values of passion, innovation, Swissness, perfect fit and authenticity, iXS has since developed high-quality functional clothing from head to toe for discerning customers.
The subsidiary intercycle ag, which has been active in the bicycle industry for over 40 years, started developing and internationally distributing clothing, protectors and helmets for mountain biking and downhill sports under the iXS brand in 2001.
Numerous awards as test winner in the trade press or the Red Dot Design Award for the Design Concept underline the high quality standards of the iXS brand.
Strategic step
Initially, the two divisions iXS Moto (motorcycle sector) and iXS Sports (bicycle sector) were merged within hostettler ag and subsequently spun off as an independent company iXS ag as of 1 January 2023.
The focus of this spin-off is to strengthen the iXS brand. The merger of the two divisions into an independent company will enable increased flexibility, agility and the use of synergies as well as a focused orientation of the iXS brand towards the international and national markets and their needs.
